The CCO Guidance is geared for the existing adviser that is comfortable handling compliance in house. CCO Guidance helps them stay on top of regulatory changes and gives them the ability to get questions answered quickly. The adviser that chooses this option typically has very little advertising or marketing material and does not produce original content. The CCO Guidance is perfect for the adviser that is stagnant and/or winding down a small firm. Whether they are getting ready for retirement, looking to spend more time traveling.
The “CCO Guidance ” was created for the advisory firm that has the time, not interested in growing the RIA firm, enjoys wearing multiple hats and is comfortable dealing with regulatory responsibilities. It allows the adviser to have an expert to guide them and/or answer questions so they can stay on top of regulatory changes with minimal effort.